Using the Marketing Mix: place
This is the term given to distribution.
The key marketing questions regarding place are:
The key marketing questions regarding place are:
Which types of outlets do we want to be distributed in? (newsagent, supermarket or Harrods?)
What level of distribution should we seek to achieve?
How are we to achieve that level?
Distribution targets are set to motivate the salesforce to obtain distribution in as high a percentage of target outlets as seems feasible.
This may be achieved by:
Offering high profit margins to retailers
Heavy advertising in trade magazines
Giving sales staff big incentives to work and sell hard
Link to Ashbourne College Business Blog here.
Using the Marketing Mix: Promotion
Elements of the promotional mix
This video is about promotion rather than marketing - a common student mistake. Do you understand the difference?
Enjoy the ad's.
The promotional mix explained in depth:
Using the Marketing Mix: Product
Influences on the development of new goods and services:
Changing aspects of existing goods and services or developing new products to meet the changing needs of existing customers or to target a different market. More here.
Unique selling points or propositions.
Unique selling points or propositions.
