Perception:
A belief or opinion, often held by many people and based on how things seem.
Need:
To have to have something, or to want something very much.
Are perceptions always right?
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What perceptions are being used here?
Perception / Need: Value or quality
Perception / Need: Value or quality
The customer’s perception of the price charged is an important determinant of the final pricing decision.
McDonalds classifies its products into 3 categories namely the branded affordability (BA), branded core value products (BCV) and premium (Pr).
Branded affordability:
Branded core value:
Premium:
How is this demonstrated on their website. Look here.
This has been done to satisfy consumers with different perceptions of the importance of price or quality.
Perception / Need: to eat a healthy diet
Click on the picture.
This has been done to satisfy consumers with different perceptions of the importance of price or quality.
Perception / Need: to eat a healthy diet
Click on the picture.
Are the following needs real or perceived?
